30+ Years of Unforgettable Experiences

DianaTynes

Senior Event Marketing Strategist

Creating lasting connections through the power of human experience

Scope My Resume
Scroll
Diana Tynes in a professional setting

About

The Art of Connection

Strategic Senior Event Marketing Professional with a proven track record of designing and executing high-impact corporate events for technology and enterprise clients. Expert in transforming complex marketing objectives into compelling event experiences that drive brand engagement and generate measurable business results.

From intimate executive dinners to conferences exceeding 10,000 attendees, Diana has spent three decades mastering the craft of bringing brands and people together in ways that resonate long after the event ends.

Specialties: Strategic Event Planning • Vendor Management • Stakeholder Engagement • Budget Management

Organizations: Vegetarians of Washington (Mar 2013 – Present) • Encompass — Volunteer Event Manager (Feb 2010 – Present)

When she's not orchestrating conferences for thousands, you'll find her finding balance on a mountain trail in Virginia's Blue Ridge.
0
Years Experience
0
Events Per Year
0
Thousands of Attendees
0
LinkedIn Connections

Career

A Legacy of Excellence

Three decades navigating the intersection of brand strategy and human experience, from global technology summits to high-impact healthcare conferences.

2025 — Present
Cotiviti
Senior Corporate Event Manager
  • Continued role following Cotiviti's acquisition of Edifecs in April 2025
  • Managing expanded portfolio of healthcare analytics events and conferences
  • Key events: RISE, ACDIS, CCC, WEDI, NAACOS conferences
2018 — 2025
Edifecs
Senior Corporate Event Manager
  • Strategically managed multiple trade shows and customer events in healthcare technology
  • End-to-end event logistics, budgeting, marketing, and performance tracking
  • Post-event reporting and analysis demonstrating ROI and lead generation
  • Acquired by Cotiviti in April 2025
2010 — 2017
Microsoft
Global Event Manager
  • Led strategy for worldwide partner conferences and technology events
  • Managed executive speaking engagements and high-profile technology summits
  • Pioneered creative approaches to elevate customer experience at scale
2006 — 2009
Microsoft
Marketing Program Manager
  • US and worldwide Communications Sector events: NAB, IBC, ITU, MWC
  • Developed marketing plans, event themes, and promotional materials
  • Cross-functional coordination across global teams and time zones
1996 - 2005
Ericsson / Sony Ericsson
Event Marketing Professional
  • Nearly a decade orchestrating large-scale events for one of the world's leading telecommunications companies
  • Continued through the Ericsson-Sony acquisition, managing global brand events during a major corporate transition
  • Built foundational expertise in international event logistics, vendor management, and brand activation
  • A.A.S. in Business Administration with Marketing focus, Durham Technical Community College

Looking for Experience?

The Full Resume

DIANA TYNES

Harrisonburg, VA | [email protected] | LinkedIn

Professional Summary

Strategic Senior Event Manager driving significant revenue through targeted marketing events. Proven track record of managing complex trade shows and customer events across technology and healthcare sectors, with expertise in building strong client relationships and delivering measurable business outcomes.

Professional Experience

Senior Corporate Event Manager 2025 — Present

Cotiviti (acquired Edifecs, April 2025)

  • Continued role following acquisition, managing expanded healthcare analytics event portfolio
  • Key conferences: RISE, ACDIS, CCC, WEDI, NAACOS, State HIT
Senior Corporate Event Manager 2018 — 2025

Edifecs

  • Strategically managed multiple trade shows and customer events delivering impactful experiences
  • Developed and maintained critical vendor relationships to maximize event performance
  • Managed end-to-end event logistics including budgeting, marketing, and performance tracking
  • Created post-event reporting and analysis to demonstrate event ROI and lead generation impact
Global Event Manager 2010 — 2017

Microsoft

  • Led strategy and execution for worldwide partner conferences and technology events
  • Coordinated executive speaking engagements and high-profile technology summits
  • Managed event budgets, vendor relationships, and marketing activations
  • Delivered creative approaches to improve customer experience at events
Marketing Program Manager 2006 — 2009

Microsoft

  • Strategy and execution for US and worldwide Communications Sector events: NAB, IBC, ITU, MWC
  • Developed marketing plans, event themes, and promotional materials
  • Partnered with global cross-functional teams to build comprehensive roadmaps
  • Collaborated with demand generation teams on targeted lead capture strategies
Event Marketing Professional 1996 — 2005

Ericsson / Sony Ericsson

  • Nearly a decade orchestrating large-scale events for a global telecommunications leader
  • Managed global brand events through Ericsson-Sony acquisition transition
  • Built foundational expertise in international event logistics and brand activation

Professional Skills

Strategic Event Planning & Execution • Trade Show Management • Event ROI Measurement & Reporting • Budget Management & Optimization • Stakeholder Engagement & Alignment • Vendor Relationship Management • Cross-Functional Team Leadership • Lead Generation Strategy

Education

Associate of Applied Science (A.A.S.) in Business Administration, Marketing Focus

Durham Technical Community College

Expertise

What Sets Diana Apart

A rare combination of strategic vision and meticulous execution, refined over three decades of creating experiences that move markets.

0+
Years of Mastery
Three decades of strategic event planning across technology, healthcare, and communications sectors
11+
Events Per Year
Simultaneous management of complex, multi-stakeholder trade shows and customer conferences
ROI
Driven Results
Post-event reporting and analysis demonstrating measurable business impact and lead generation
Global
Team Leadership
Cross-functional coordination across global teams, vendors, and executive stakeholders
Strategic Planning Trade Show Management Budget Optimization Stakeholder Engagement Vendor Management Lead Generation ROI Measurement Executive Events
Diana Tynes in a balance pose on Blue Ridge mountaintop

Philosophy

Finding the Perfect Balance

The best events aren't just planned. They're felt. It takes a rare equilibrium of strategic precision and creative intuition to craft experiences that truly resonate.

Diana brings that same sense of balance to everything she does, whether she's aligning stakeholders across a global organization or finding stillness on a Blue Ridge summit at sunrise.

Finding the perfect balance between brand and audience is both an art and a discipline. Every touchpoint matters.

Recommendations

Trusted by Industry Leaders

“

Diana is a detailed-oriented and energetic marketing person. She is intelligent, responsible and pro-active. A great team player to have on any marketing team.

Andy Chu
Product & Technology Executive | AI & Digital Transformation
“

My experience working with Diana Tynes was such a pleasure. The passion she embodies for her work is very apparent in quality events she is able to pull off, overcoming all challenges along the way through sheer focused determination and diplomacy. Diana is always willing to share her knowledge and is truly a team player. She would be a great asset to any organization.

Andrea Knott
Program Manager | Client Lead | Operational Excellence
“

I recommend Diane without reservations. I worked with her in the Communications Sector at Microsoft where she managed our presence at events around the world. Any show that Diane was managing was sure to be well organized; she was known throughout our group and the company for planning thoroughly, identifying issues early, working to resolution, and delivering a consistently superior product. Working with Diane comes with a bonus too; she is truly a pleasure to be around.

Michael Finn
B2B Tech Marketing Leader | Demand + Product + Strategy
“

I had the pleasure of working with Diana for a few years at Microsoft. One of the disciplines I was responsible for was global events for my division and Diana managed events in a sister division. I had the opportunity to see her in action on many occasions and was always impressed. I also only heard positive feedback on Diana from the folks on my team who worked closely with her.

Ed Graczyk
Experienced VP Corporate Marketing | Communications, Brand & Marketing
“

Diana does outstanding work in putting together the myriad of work that produces large scale business events around the world. Just an outstanding professional and person. I highly recommend Diana and think the world of her.

Robin Laylin
Industry Strategist

Get in Touch

Let's Create Something Memorable

Whether you're planning a flagship conference, an intimate executive dinner, or a multi-city trade show strategy, I'd love to hear about it. Let's explore how to make your next event unforgettable.